3 most popular tiktok houses in Russia
The social network "TikTok" continues to gain popularity in many countries of the world, including Russia. The mobile application is popular not only among the younger generation: short videos on a wide variety of topics are filmed and watched by people of all ages. However, adolescents and people from 16 to 24 years old make up the bulk of the service's users.
The platform gives beginner bloggers a chance to declare themselves and their talents. Therefore, some of them decided to unite and live as one team in order to move towards success together.
1. Dream Team House
The selection of popular tiktok houses in Russia is opened by the Dream Team House association, which was founded in March 2020 by bloggers Dania Milokhin and Nikita Levinsky , as well as an entrepreneur from St. Petersburg Yaroslav Andreev, who is known under the pseudonym Elf-merchant and is engaged in the promotion of bloggers.
The founders were inspired by a similar American project called Hype House, created in 2019, where young bloggers gathered under one roof to shoot new content for the increasingly popular social network. The guys created accounts of the same name on TikTok and on YouTube. It is known that the organizers of the project have invested a lot of money in buying tiktok followers.
The location of the Dream Team House is a spacious 7-room apartment in the northern part of the capital of Russia. The organizers preferred to keep the exact location secret so as not to attract a huge crowd of fans to the location. The participants have at their disposal bedrooms, two halls and even a sauna. The format of the project resembles a reality show and many subscribers associate it with Dom-2 . There are fewer rules and restrictions, but more freedom of action.
Bloggers shoot individual videos, joint videos, come up with ideas and scenarios, write music and maintain pages on social networks.
The number of participants reached in different periods from 8 to 13 people and remains practically unchanged. These are popular bloggers Danya Milokhin, Nikita Avdeev (Mimimizhka), Ksenia Zvereva (Pipsi), Nika Geser, Artur Babich , Anna Pokrov , Maria Goryacheva (Makha), Karina and Marina Manukyan, Vlad Kochepasov, Anastasia Useeva , Oleg Romanenko, Amina Mirzoeva ( Tenderlibae) and Diana Astaire . Some guys live in the house all the time, while others just show up there periodically. In addition, invited celebrities also come: Maxim Galkin , Nikolai Baskov , Ilya Prusikin and others.
The number of subscribers in July 2021 was 11 million on TikTok and 4.9 million on Instagram.
2. XO team
The history of the TikTok House XO team began in 2017, when the TikTok platform itself was still under development and was little known in Russia. Then the popular bloggers Marie Senn and Herman Chernykh (Gary) had the idea to create the first reality show in Russia for video bloggers called XO Life.
As conceived by the creators, the project provided for a full-fledged casting, tours and invited celebrities. From among novice video bloggers, the organizers recruited a team of the best participants who should grow into real Internet stars. Moreover, the emphasis was placed on the long-term perspective, and not on momentary success.
When the Hype House project appeared in the United States, and TikTok began to gain popularity in Russia, the authors decided to follow the example of foreign bloggers and created a Russian analogue of a creative team living in the same house. The project has become the second house of tiktokers in Russia after Dream Team House.
The location for the creative team was a two-story apartment in Moscow City, where the producer and the main participants live. The guys have a busy schedule: the day starts at 8 o'clock in the morning, after breakfast and exercise, videos are filmed according to the plan, and the participants spend a small amount of free time on rest, cinema and communication.
At different times, bloggers became participants in the project: Marie Senn, Herman Chernykh (Gary), Eva Miller , Vlad Khoshin , Anya Khakhadeka , Maxim Ershov (mersh.v), Kristi Kraim, Chana Nick, Faya (Fatkhia Khakova), Kolya Pak, Timur Sorokin , Alisha Kone, Mimimizhka. The list of participants changes regularly: someone leaves the project, new faces appear instead. In 2021, the participants include: Max Nemtsev, Christy Kraim, Bad Barbie, Daniil Boom, Elsarca, Dasha Jakeli, BEEMBI, TIM , Volodya XXL .
Among the invited celebrities, Olga Buzova , Dima Bilan , Klava Koka and other stars of show business appeared in the videos of the participants .
The number of subscribers to TikTok in July 2021 reached 5.5 million. On Instagram, 1 million users follow the lives of participants.
3. Hype House Rus
The selection of Popular Tiktok Houses in Russia also includes Hype House Rus, which appeared in March 2020. 10 bloggers became members of the team, each of whom at that time had about 1 million subscribers. Among them are such web stars as Yegor Ship , Amir, Valya karna.val , Anya Ischuk and DimasBlog (Dmitry Larionov). Later they were joined by Yulia Gavrilina , Katya Golysheva, Sonya Slipi, Pavel Dvoretsky , Volodya XXL.
It is known that Zair Yusupov became one of the founders of the project. The organizers voiced two mottos that united the participants: “Show without frames” and “Blogging life from within”.
The location was a spacious house in the Moscow region, the exact address of which the participants hide from subscribers. It is known that the cost of living space exceeds 70 million rubles.
Project participants actively communicate with fans, arrange various contests among subscribers, and give gifts. Among themselves, the guys maintain friendly friendly relations, help each other and note that working in a team is much more pleasant, more convenient and more profitable than alone. Parents of teenagers said that they supported the idea of children, and noted that here they learned many useful skills and made a lot of new friends.